What does GA4 mean for your site?
| 5 mins read timeThe short answer is that GA4 is the next generation of Google Analytics, and it offers several advantages over the previous versions. Perhaps the most notable benefit is the increased accuracy of data collection. GA4 also offers more granular control over how data is collected and reported, making it easier to get the insights you need to improve your site.
Should I update to GA4?
Unfortunately, Google is not migrating data from the old version to the new version.
If you're using an older version of Google Analytics, then upgrading to GA4 is a no-brainer. The increased accuracy and granular control offered by GA4 will help you get more out of your analytics data.
Our current advice however is to set up a GA4 profile and run both in parallel to each other until the older Google Analytics is switched off next year.
In today's world, knowledge is critical to almost everything, which means that maintaining your existing Universal Analytics Property and establishing a new GA4-based property to run in parallel can help you play an even stronger information game when it comes to deciding where your business will go next.
What new features does it offer?
GA4 offers the following:
Increased accuracy of data collection
More granular control over data collection and reporting
Improved insights into your site's performance
GA4 integrates with other Google products more seamlessly, allowing you to take advantage of features like BigQuery and Data Studio.
Overall, GA4 provides a more comprehensive and user-friendly analytics experience. If you're looking to get the most out of your data, Ga4 is the way to go.
GA4 and Shopify
If you have a Shopify store, you can now install GA4 directly from the Shopify app store. This makes it easy to get started with GA4 and start taking advantage of its benefits.
If you're looking to upgrade to GA4 or want to learn more about how it can benefit your site, contact us today. We'd be happy to help you get started with GA4 and take your analytics to the next level.
We would suggest:
GA4 and Magento / Adobe Commerce
If you have a Magento or Adobe Commerce Cloud store, you can now install GA4 directly from the Magento Marketplace - there are some terrific modules available.
If you're looking to upgrade to GA4 or want to learn more about how it can benefit your site, contact us today. We'd be happy to help you get started with GA4 and take your analytics to the next level.
We would suggest:
As always - if you have any questions about Google Analytics and your eCommerce store - feel free to reach out to our team!